One of my first projects at Sapient AG2, this proposal was designed along a UX designer and the agency's creative team.
Concept (in a team)
When accessing the landing page, the user is prompted to choose what type of experience he prefers in a game: Fun, Immersion or Competition. The user, at this point, can also scroll down and go straight to a genre neutral product display. After selecting a type of experience, he can choose the genre he prefers, for example, Immersion > Rpg & Adventure. Following that path will lead to products that relate to that style of gaming. If the user reaches the site through advertising or social media posts, depending on the targeting settings, the landing page will adapt to the campaign that reached him.
Intended to display the products featured in an immersive way, we thought of simple, feasible interactions that could translate the benefits directly and quickly.