GRAPHIC DESIGN

Meaning across disciplines

Meaning
across disciplines

A process for connecting otherwise unrelated subjects
in a structured and meaningful, creative way.

The conclusion project for my masters degree was a creative process that intended to bridge unrelated topics to translate art into scientific concepts. The subjects: Led Zeppelin and Astronomy.

Through quantitative and qualitative research public interpretations of five songs were crossed with literary research about the lyrics and the writers intentions; the semantic results were related to astronomy themes and the feelings evoked by the songs mapped in a radial graph and translated in composition, style and technique. The resulting posters were then presented on the final course exhibition in North London, in which the viewers received headphones that played the song that each poster depicted.

Client
Academic Project
(MA Graphic Design)

Roles
Conceptualization
Process Design
Research
Graphic Design
Editorial Design


Client
Academic Project
(MA Graphic Design)

Roles
Conceptualization
Process Design
Research
Graphic Design
Editorial Design

Year
2012

Institution
The Cass (London)


1

The whole process and thesis were described in a tabloid format which was distributed during the exhibition.

jornal
communication

Communication breakdown

A rant about conversational barriers and obstacles between a character and his romantic goal. The poster became a colorful and energic photographic montage of the Sun's particles being deflected by Earth's magnetosphere, in a simmetrical composition that mimicks the highly standardized structure of the raw, punchy song.

The Ocean

An ode to the audience, through each every band is made and destroyed in Robert Plant's view, ressignified as a black hole, the most powerful force in the universe, regarded by some theories as the end and possibly the beginning of whole universes.

ocean
bron

Bron Yr Aur Stomp

Bron Yr Aur Stomp

Dedicated to Plant's dog, a poem to the simplest things in life, nature's gifts. The poster aimed to portray a rustic painting in wood which illustrated a gas giant and na accretion disk, which is made of particles or asteroids that are gravitationally pulled towards an orbit around massive bodies.

Trampled underfoot

A cyclic chase that resembles a car race as a metaphor for a difficult conquest in love, illustrated in this poster as binary stars, which dance around one another until eventually and tragically fused.

trampled
noquarter

No quarter

A tale about soldiers who go to war with no expectation of returning, this trippy odissey reminded me of Voyager 1, which by 2012 was said to be approaching interstellar space, in a zone full of magnetic bubbles caused by the interacion of the sun's and other stars' magnetism.

Selected Works

Healing the SplitGraphic Design

Samsung GamingUI Design

BriliaAdvertising

LenovoAdvertising

LiveloAdvertising

Assorted IdentitiesGraphic Design

DeeplineIdentity