A twist on the versatility a convertible computer can bring to your creativity
Lenovo's YOGA range is meant to be different. Targeting a creative niche, we devised a campaign that encouraged people to embrace their weirdness, with short videos that showed scenarios in which characters were engaged in creative practices and the product was there to aid them on being their best verisons of weird.
Client
Lenovo
Roles
Art Direction
Concept (in a team)
Client
Lenovo
Roles
Art Direction
Concept (in a team)
Client
Lenovo
Roles
Art Direction
Concept (in a team)
Year
2016
Company
Ampfy
"They say doodling on your home's walls is weird. Weird is thinking every piece of art has to be framed or in a pedestal. Weird is being normal."
"They say doodling on your home's walls is weird. Weird is thinking every piece of art has to be framed or in a pedestal. Weird is being normal."
"They say it's weird to dance in a completely different way. Weird is expecting success being the same as everyone else. Weird is being normal."
"They say completely avoiding the patterns is weird. Weird is being able to do something your way and not doing it. Weird is being normal."
Selected Works
Bradesco's Design PatternsUI Design
Samsung GamingUI Design
Yamaha MotorbikesUI Design
DeeplineIdentity
Healing the SplitGraphic Design
Meaning across disciplinesGraphic Design
Assorted AdsAdvertising
Assorted IdentitiesGraphic Design
PseudoFunGraphic Design
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