ADVERTISING

Lenovo YOGA:
Weird's 
being normal

Ad campaign for the convertible range of computers

A twist on the versatility a convertible computer can bring to your creativity

Lenovo's YOGA range is meant to be different. Targeting a creative niche, we devised a campaign that encouraged people to embrace their weirdness, with short videos that showed scenarios in which characters were engaged in creative practices and the product was there to aid them on being their best verisons of weird.

Client
Lenovo

Roles
Art Direction
Concept (in a team)


Client
Lenovo

Roles
Art Direction
Concept (in a team)

Client
Lenovo

Roles
Art Direction
Concept (in a team)

Year
2016

Company
Ampfy


"They say doodling on your home's walls is weird. Weird is thinking every piece of art has to be framed or in a pedestal. Weird is being normal." 

"They say doodling on your home's walls is weird. Weird is thinking every piece of art has to be framed or in a pedestal. Weird is being normal." 

"They say it's weird to dance in a completely different way. Weird is expecting success being the same as everyone else. Weird is being normal." 

"They say completely avoiding the patterns is weird. Weird is being able to do something your way and not doing it. Weird is being normal." 

kv_estranho_1
kv_estranho_3
mockup_revista

Selected Works

Healing the SplitGraphic Design

Samsung GamingUI Design

BriliaAdvertising

LiveloAdvertising

Assorted IdentitiesGraphic Design

DeeplineIdentity

Thank you for visiting. For further inquiries give me a shout at [email protected]